About Norma

Welcome to the world of Norma! We bring you a world of continuous renewal, dedication, passion and excitement! Starting out in a small town in Sweden 120 years ago, Norma is now enjoying the trust of the hunting and shooting community across the globe. Our every action is aimed towards making sure this trust is reinforced when you use one of our products.

Our Scandinavian heritage

Our head office and production is in Åmotfors, Värmland, 400 km west of Stockholm, approximately 270 km north of Gothenburg and 130 km east of Oslo. We are 240 employees and manufacture about 30 million cartridges in over 100 different calibers for hunting and target shooting. The game density is exceptionally high and hunting and fishing are an integral part of Swedish culture. Hunters are passionate, confident and widely accepted. They are known for their professional and ethical behavior, as well as accurate shooting, a dedication that results in healthy wildlife populations. The ideas and expertise of Swedish hunters have grown to what Norma represents today: it is one of the leading manufacturers of superior ammunition – highly respected all over the world.

Norma - Always the Best Choice to Master Your Next Challenge

We at Norma relentlessly dedicate our full passion to meet the spoken and unspoken needs of ambitious hunters and shooters worldwide. We are continuously committed to setting new benchmarks aiming at fulfilling our customers‘exciting dreams and helping you accomplish your constantly changing missions most successfully. We go the extra mile with and for you. Every day – since 1902.

Here at Norma, we are passionate hunters, shooters and reloaders, with numerous Olympic, World, and European championship medals proving that we know what we speak about. We understand how it feels like when your heart is pounding, the palm of your hand is getting sweaty, the target is in scope and you pull the trigger. We also understand the thorough and obsessive preparations required to hit the target predictably every time, make the perfect shot and beat records over and over again. This is why you can rely on our empathy, expertise and, hence, extraordinarily high quality. Always.

Our deliverable to the worldwide hunting and shooting community is simple: Always the best choice to perfectly master your challenge.

Norma Precision is proud member of Beretta Holding.